FPG Case Study on Alfaexpress

July 2021

Established in the late 80s, the scale of Alfamart today is impressive. It has more than 16,000 retail stores and 40,000 employees across Indonesia and the Philippines, testament to the growth aspirations of the founder and company President, Pak Djoko Susanto.and leadership from CEO Pak Hans Prawira.

Alfamart has a stable of store brands, including Alfaexpress, their premium c-store network.The General Manager Alfaexpress is Pak Adrianus Mulyawan.

Read more on the FPG and Alfa journey together over the past three years.