ExportNZ ASB Hawkes Bay Export Award 2021
FPG Team: Paul Campbell - Sales Director, Susan White - Global Marketing Director, Steve Moody - Design Manager and Paul Aston - Sales Director.

July 2021

This year, FPG participated in the ExportNZ ASB Hawke’s Bay Export Awards. We were delighted to win the Innovation Category with our unique strategy for Indonesia where we offer both Custom Projects for food retail and food service in addition to our traditional export business - FPG temperature-controlled food and drink display cabinets.

The strategy draws on the strengths and capabilities from across the FPG Group in New Zealand, China and Indonesia enabling us to offer bespoke solutions in Indonesia that combine the best of local and international design, manufacturing, equipment sourcing, and services.

While it is still early days, FPG was able to demonstrate early success indicators including a significant project with Indonesian retailer, Alfamart, for a comprehensive turnkey solution for their Alfaexpress convenience stores. CEO Robert Darroch said he was pleased for the team that FPG won this award. “Implementing this strategy has been an international team effort and this Award is for everyone – employees and partners - who have contributed to its early success.”

Judges Comments:

  • "FPG showed innovation in every step of their business model - from selling, gaining customer in sights and also solutions."
  • "Boldly taking on a large competitive market accustomed to low cost products with a high cost / high value solution required a fresh look at all steps of the business and customer cycle."
  • "FPG focuses on delivering improved business outcomes rather than operational products through undertaking intensive customer insight work identified ways to challenge the accepted norms. Being customer centric and working closely with their customers to understand their needs."
  • "Innovative at many levels and delivering world class solutions that add real value to customers."

ExportNZ ASB HB Awards - Susan White from FPG accepting award Professor Siah Hwee Ang (Director) of the Southeast Asia Centre of Asia-Pacific Excellence presenting the Excellence in Innovation award to Susan White (FPG).